The good folks at Action Potential Physical Therapy help people reach their potential every day, so we helped them reach theirs with a new site built around strong local search optimization and thoughtful user experience. To achieve these goals, we utilized local SEO tactics such as schema markup and positioned the important information in easily accessible locations. Finally, they recently expanded from one location to two, so we needed to consider how their business would scale up in the future when creating the site.
When it comes to local businesses, there are two main goals: They should rank for local search queries and their physical locations should be easy for site visitors to find.
To help achieve both of these goals, we incorporate a variety of local business-specific strategies. These include prominently featuring the address — as well as their place of business on a map — on the home and contact pages, utilizing local business schema markup, performing local-based keyword research, and setting up landing pages for each of their service areas.
A Personal Touch
Custom photography was used to build a sense of community around the business and convey the personalized one-on-one approach that is the backbone of their practice. Every physical therapist you see featured in the main imagery of their site is a real person who works there. This personal touch lets their clients know who they are even before their first session.
Attracting local customers can be difficult for many small businesses with search engines already overflowing with larger competitors. However, Media Proper was able to put our local business expertise to work for Action Potential and craft a website experience which places them at the center of their local community.